Sales
Before a customer becomes a customer, he is merely a prospect—some may even say a "suspect." There is a clear difference between a customer and a prospect.
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Sales & Marketing
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Do you know what a customer is buying from you? Do you know what they really need or want?...
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Sales & Marketing
Prospects will rarely share their true needs with a salesperson. Oftentimes, they don't know what their true needs are. Its your job to find out!...
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Sales & Marketing
Just like when qualifying a prospect, the salesperson needs to gather information to determine whether an opportunity is qualified. Then the salesperson is in a position to decide whether to...
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Sales & Marketing
