Sales and Marketing

Before a customer becomes a customer, he is merely a prospect—some may even say a "suspect." There is a clear difference between a customer and a prospect.

The art of building a brand often includes creating a company tagline—a concise phrase or few words that express what your company is about and what consumers can expect from your company.  Should snow companies use taglines in their marketing?

Is selling the forgotten art of personal service—or maybe a technique never learned? Too many times, selling is perceived as the salesperson’s ability to talk. In reality, one of the most common traits of successful salespeople is their ability to listen...

Even in these unsettling economic times, companies recognize the importance of staying in front of their consumers. While the first half of 2008 magazine rate card reported advertising fell slightly by 3.1%, companies still spent $11.5 billion to showcase their products and services in magazines in the U.S., according to Magazine Publishers of America.

Many contractors struggle with pricing as they work to build their business. Follow these tips that can help snow and ice management professionals create a competitive bid.