GoPlow.com Connects the Professional Snow & Ice Management Industry

Sales and Marketing

The thought of bringing in a new, bigger sale makes everyone smile, but what if so much energy is focused on that new sale that the company loses sight of its extremely important and profitable existing customers?
Brian Birch sits down with Judy Guido in Milwaukee, WI, after the Snow Strategies Forum to discuss some challenges and opportunities for the upcoming winter season.
How often do you ask for and/or receive referrals? Gaining leads from existing customers is an inexpensive, efficient sales tactic.
There’s no doubt that using Facebook can be an asset to any business. The question is, how can you use it to promote your products and company, yet be sure your team members are cautious in the way they use it?
Snow industry professionals face mounting challenges in creating competitive differentiation and providing value, all while facing competitors and customers who are driving prices down and demanding concessions. All this will be the focus of the 2010 Snow Strategies Forum...
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