Sales and Marketing

Obtaining a higher level of education and professionalism will help you run your company more efficiently. The CSP designation may even open more doors...

Prospects will rarely share their true needs with a salesperson. Oftentimes, they don't know what their true needs are. Its your job to find out!

The purpose of this piece is to bring awareness to a growing trend in online advertising, and to discuss proactive steps you can take when using pay-per-click search advertising for promoting your snow business.

Just like when qualifying a prospect, the salesperson needs to gather information to determine whether an opportunity is qualified. Then the salesperson is in a position to decide whether to commit valuable resources to continue to following the sales process.

Constructing a marketing budget includes creating a schedule of the activities the business will engage in throughout the year to attract and retain its customers. Marketing is as much art as it is science.