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Sales and Marketing

Marketing should be done year-round and 24/7. This can be done effortlessly by having a clean professional truck promoting your brand. Or you can pick it up a notch and map out a full-fledged marketing campaign.
Nothing is more frustrating than providing your customer great value only to lose it to a competitor who uses kamikaze pricing to seduce your customer. What can you do to survive this pricing war and protect your business? 
The thought of bringing in a new, bigger sale makes everyone smile, but what if so much energy is focused on that new sale that the company loses sight of its extremely important and profitable existing customers?
Brian Birch sits down with Judy Guido in Milwaukee, WI, after the Snow Strategies Forum to discuss some challenges and opportunities for the upcoming winter season.
How often do you ask for and/or receive referrals? Gaining leads from existing customers is an inexpensive, efficient sales tactic.
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