Sales and Marketing
When it comes to making critical decisions about marketing plans and budgets, it's easy for business owners to get overwhelmed. Businesses must tune out the fragmented noise and focus on those marketing tactics that will reach their target market to increase sales and build awareness.
There are two kinds of companies: those whose revenues are not climbing and those whose revenues are steadily climbing. I have consulted closely with both types of companies during the past year. Here are some strategies that contractors are using to make their revenues climb in 2010:
A goal that is not written down is nothing more than a dream. Goals must be specific, measurable, attainable, realistic and time-oriented to be effective. The budgeting process includes setting an often-allusive revenue goal for snow services.
When it comes to marketing yourself as a snow and ice management provider, you don't need to pull a rabbit out of a hat to win a proposal. You need to have the right pricing structure, especially given the current economy. But what other factors enter into the equation?
What makes an e-mail blast effective or a nuisance worth reporting to the junk mail police? I could easily dedicate all my columns in 2008 on this subject; there are so many facets to building successful e-mail marketing campaigns.