GoPlow.com Connects the Professional Snow & Ice Management Industry

SIMA WEBSITE PRIVACY POLICY

Section 1.         Scope of Privacy Policy

SIMA’s Website Privacy Policy (“Privacy Policy”) applies to your use of our Website and to any Information you provide to us when you access the Website or utilize SIMA Services.  This Privacy Policy describes how we use and collect certain Information, as defined in Section 2 below, from our Website and its users. Please read this Privacy Policy carefully.  By visiting our Website, you consent to the terms of the Privacy Policy.

Section 2.          Information We Collect

SIMA takes its obligation to protect your privacy seriously. However, no internet submission is completely secure. We collect three types of information when you access our Website -- personally identifiable information, aggregate information and automatic information (collectively “Information”).

Personal Information. If you choose to register with our Website or participate in other activities, such as, for example, filling out a survey, we will request from you certain information which could be used to identify you as an individual, including but not limited to your name, e-mail address, mailing address, occupation, work experience and telephone number (“Personal Information”).

Aggregate Information.  When you visit our Website, we also collect certain non-personal information which we typically use for aggregating information (“Aggregate Information”).  We gather Aggregate Information including: (i) your responses to pop-up surveys requesting your experience and, personal views regarding issues of interest to our Website, (ii) personal preferences, and (iii) your views of our Website and our services. We gather that Aggregate Information through the use of cookies and web beacons, (see Section 5, below). If we associate Aggregate Information with Personal Information, we will treat that consolidated information as Personal Information.

Automatic Information.  We also collect electronic information that we receive automatically when you visit our Website, such as your IP address, the type of computer you use and the web browser you have used to reach our site (“Automatic Information”). If we associate Automatic Information with Personal Information, we will treat that consolidated information as Personal Information.

Section 3.         Use of Information

We use the Information we collect from you in the following ways:

  • to provide the information and services you request from us when using our Website, such as downloads and creation of accounts;
  • to respond to your customer service requests and provide customer support;
  • to operate our Website, and to perform analysis to improve our Website and services;
  • to send you newsletters, updates,  and marketing information requested by you;
  • to send administrative e-mails (for example, if you forget your password);
  • to monitor our Website in order to detect and prevent a security breach of our Server or Website; and,
  • For internal purposes to analyze our business.

Section 4.         Sharing of Personal Information

We do not share or sell your Personal Information to third-parties with no affiliation to SIMA without your express permission, unless we are required to produce that information to comply with applicable laws, in response to a pending legal proceeding, to defend SIMA against a legal claim or to provide information to law enforcement authorities with regard to illegal activities, including but not limited to violations of copyright laws,  or potential threats to the physical safety of any person.

In general, we will only use the information you provide to us for the purpose for which such information was provided. We may also use this information to deliver to you information about our organization and promotional material from some of our Affiliates, trend analysis, pattern detection, and site administration. Your information may also be used to contact you when necessary and may be shared with others who may want to contact you with offers consistent with your stated preferences. You may opt-out of receiving future mailings from SIMA and other entities by following the instructions set forth in the opt-out section below. Non-personal demographic and profile data is used to tailor your experience at our site, showing you content we think you might be interested in. This information may also be shared with advertisers on an aggregate non-personal basis.

OPT OUT OPTION

You may opt-out of receiving communications from our Affiliates, and from us, by the sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Section 5.         Collection of Aggregate Information

Our Website uses electronic “cookies” and “web beacons”. A “cookie” is a small text file that a Website sends to your computer, when you visit our Website, to enhance your online activity. A “web beacon” is an electronic image which we use to deliver cookies on our Website and to count users to our Website.

We use cookies and beacons to help personalize your visits, improve your experience when using our Website and to record your online activity. We may also include Web beacons in our e-mails and promotions to compile Aggregate Information regarding the effectiveness of our marketing campaigns. Cookies and web beacons will not damage your computer files. You may disable cookies by adjusting your browser settings.  If you disable cookies, you may not have access to certain areas of our Website.


Section 6.         Security

We take commercially reasonable steps to protect and secure your Personal Information. We have developed procedures to reduce the risk of unauthorized access to our servers to protect your Personal Information. However, we can never guarantee that data transmission through the Internet is absolutely secure and cannot eliminate all risk of misuse of your Personal Information by third-parties who intercept that transmission before it reaches our Website.

Section 7.         Voluntary Disclosures by SIMA Authorized Users

If you sign up to use the a SIMA service, use or participate in any chat rooms, forums, message boards, communities, and/or news groups, it is important that you remember that the information you post is automatically made public.  Therefore, we recommend that you use caution when posting information on the Website as that Information will be available to persons who could provide it to the general public.

Section 8.         Children’s Privacy

We do not intend to collect Personal Information from children under the age of 13. If we obtain knowledge that we have inadvertently collected Personal Information from a child under the age of 13, we will delete that data from our systems.

Section 9.         Ownership; Applicable Law

This Privacy Policy is governed by the laws of the State of Wisconsin, without reference to its conflict of law principles.

This Website is designed for use in the United States.  By using this Website, you consent to jurisdiction in Milwaukee County, Wisconsin, U.S.A. to resolve any dispute.  If you access or use this Website from outside of the United States, you do so at your own risk and waive any claims which may arise under the laws of any other jurisdiction.  If you provide us with your Personal Information or we obtain that Personal Information as a result of your use of our Website, you consent to the transfer and use of that Personal Information in the United States.  The law of the United States may not provide the same level of privacy protection for your Personal Information as in other countries.

Section 10.       Changes to Privacy Policy

SIMA reserves the right to change the terms of this Privacy Policy in its sole discretion.  You have the responsibility to periodically review the posted Privacy Policy for any revisions.

Section 11.       Other Websites Links

Our Website contains links to other websites. SIMA is not responsible for the privacy practices or the content of such websites.

Section 12.       Questions about Our Privacy Policy

If you have questions about our Website and our privacy policy, please feel free to contact SIMA’s Executive Director at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (414) 375-1940.


Special Notice to California Residents

On an annual basis, California residents have the right to receive information about third parties with whom we share your Personal Information, if any, for marketing purposes during the previous calendar year, and a description of the categories of Personal Information we have shared.  To make a request for this information, please send an e-mail to our Webmaster at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We will respond to your request within thirty days of receipt.

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