What is the biggest reason customers stop buying from a business? It can happen for any number of reasons, many of which are outside of our control. However, the majority of lost business comes from the customer experiencing a real or perceived attitude of indifference about its needs.

The art of building a brand often includes creating a company tagline—a concise phrase or few words that express what your company is about and what consumers can expect from your company.  Should snow companies use taglines in their marketing?

Lipinski Snow Services expands its regional reach with loyal customers and airtight processes—and by treating its subcontractors fairly.

Is selling the forgotten art of personal service—or maybe a technique never learned? Too many times, selling is perceived as the salesperson’s ability to talk. In reality, one of the most common traits of successful salespeople is their ability to listen...

Another snow season is upon us. Are you ready? If you’ve invested in people and in building your team, there’s a good chance you’re feeling very good right now...if not, read this article!