Dean Outhouse looks for a better way to keep driveways clear of snow and ice. That led him to Magic Salt, a product that makes road salt more effective by greatly lowering its freezing point to -35 AND less corrosive by forming a kind of chemical coating around the caustic effects of salt and water. In finding and using Magic Salt Dean and wife business partner Jessi Outhouse live up to the goals of the Green Alliance, in which they and production company, Now or Never Media, are business partners.