By Shanae Dix, CSP
How do we get Property Managers thinking about snow in the middle of the summer heat?
Creativity is the key word here. We have to get them thinking about the winter months. There are a number of ways to do something like this, there is always a discount incentive which is received differently in every market. Another great idea is to send a picture either through e-blast, or postcard with a captivating image from last season, perhaps from the big blizzard last year, with a very simple message that highlights your company's competencies.
There are always much more guerilla ways to do this. We have help summer ice-cream socials for property managers and decorate everything in snowflakes, or you could host a Christmas in July event to get people a bit more in the mood.
There are also companies online you can order some really inventive cards that pop out into a snow globe, which could be sent to all customers as a thank you for last year and a returning customer discount for this year.
We also offer incentives for early signing, the sooner you get those contracts the sooner you can start routing and staging plans - remember it is much better to be the first one out and ready to go, than running to catch the pack!
Keep the snow in Mind!