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Keep Snow in Mind!

Keep Snow in Mind!

By Shanae Dix, CSP

How do we get Property Managers thinking about snow in the middle of the summer heat?

As last year's snow season has wrapped up and many of us are busy with our summer divisions (or vacation for those lucky few) the snow seems light years away - many times it is easy to put the snow on the back burner until it gets "closer." However for some areas such as here in Colorado we get plowable events in October. So in reality we are 3 months and counting until the snow flies. Now we in the industry all realize this, however, how do you get your property managers thinking snow when it's in the 90's and there are heat warnings all over the US?

Creativity is the key word here. We have to get them thinking about the winter months. There are a number of ways to do something like this, there is always a discount incentive which is received differently in every market. Another great idea is to send a picture either through e-blast, or postcard with a captivating image from last season, perhaps from the big blizzard last year, with a very simple message that highlights your company's competencies.

There are always much more guerilla ways to do this. We have help summer ice-cream socials for property managers and decorate everything in snowflakes, or you could host a Christmas in July event to get people a bit more in the mood.

There are also companies online you can order some really inventive cards that pop out into a snow globe, which could be sent to all customers as a thank you for last year and a returning customer discount for this year.

We also offer incentives for early signing, the sooner you get those contracts the sooner you can start routing and staging plans - remember it is much better to be the first one out and ready to go, than running to catch the pack!

Keep the snow in Mind!

Last modified on Monday, 09 August 2010 15:33
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4 comments

  • Comment Link Tuesday, 27 July 2010 16:31 posted by Shanae Dix, CSP

    We offer a 5% discount to people who sign before Aug 1st. In addition, I know we have issues giving gifts as well. That's where having an event like a happy hour or BBQ for all customers is a way to say thank you without giving a gift!

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  • Comment Link Sunday, 25 July 2010 15:20 posted by Brian Birch

    Those are good points Bob! Also, I wonder if anyone is running into trouble with gifts...I know in the past, buying a bottle of wine or taking someone out to dinner was pretty normal, but in the corporate world, are folks running into more issues with that? Are your clients allowed to take any kind of gifts as a thank you for their business?

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  • Comment Link Friday, 23 July 2010 19:20 posted by Bob Rush

    As a facilities person, I never stop thinking about snow (not an exaggeration). My company started looking at what worked and what needed to be adjusted in our snow program in early May. We just wrapped up invoicing in June. Just my two cents but use caution when it come to promotions and socials because in almost every case there are lots of balls in the air and snow is just one small part of a property/facility manger’s life. The key is to know what you can do, pick your target and then articulate what problems you can solve or what opportunities you potentially envision that will make my customer’s life better.

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  • Comment Link Monday, 19 July 2010 09:20 posted by Heather Kwiecinski

    What kind of discount incentive do you offer? On average, how many people take advantage of this offer?

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